For brands
Send a tool for review
If you make or sell tools and want one on the bench, here is how it works. The tool gets the same tag as everything else, its page says how it reached us, and nobody outside sees the page before it goes up.
What happens to a unit
- We answer every request by email, yes or no. We do not promise coverage or a date.
- If we take a unit, it goes on the bench with a tag like any other tool: owned, spec sheet or tested.
- If we test it, the page shows what we measured, what we measured it with, how and when, and the raw numbers. No star ratings, no scores.
- The page carries a line saying the unit came free, on loan or at a discount, for as long as the page is up.
- We do not sell placements, send drafts for approval or change a tag for a sponsor.
- Loaned units go back when we are done; tell us how you want them returned.
The line that goes on the page
The FTC's Endorsement Guides (16 CFR Part 255) call this a material connection. Ours reads, for a free unit:
We received this unit free from [your brand]. That does not buy a good word; the tag says what it would say for a tool we paid for.
For a discounted unit it says we bought it from you at a discount. It sits near the top of the page, above the buy links.
The method
Every unit gets the same treatment as a tool we bought. We log how it arrived and give it a tag. If we measure anything, we name the instrument, the setup and the date, and publish the raw numbers beside the result. We do not score, rank or star anything, and a tag never changes because a brand asks.
How the tags work covers what owned, spec sheet and tested mean, and what the site never publishes.